Precision Guided Selling - The Dietmeyer-Dickie Series. Part 2 of 5

Sales Transformation Initiatives.

Brian Dietmeyer, President and CEO of 5600blue and Jim Dickie, Managing Partner at CSO Insights discuss why the majority of sales transformation initiatives fail to live up to expectations, and how marketing, CRM and training were all built in a more static and fixed marketplace and and are lo longer as effective in the second of a five part series on Precision Guided Selling.