DELIVER RELEVANT CONTENT

Say ‘hey’ to purpose-built content

Most companies aggregate and dump content into a repository. Content created across departments, by departments, for departments. This hardly helps buyers, which hardly helps reps. 

This overwhelms reps.

They become flooded with choices for what to say, ask, and share.

We give reps ready-made tools to use right away. It gives them stuff—not asks for stuff. The tool prompts and leads the rep. So the rep can prompt and lead the buyer.

The right content, in the right place, at the right time. 5600Blue builds content for where the buyer is in their journey. And, in the right format for whatever way the rep wishes to talk with buyers. By phone, email, decks, PDFs, to name a few.

Buyers are overwhelmed, too. 

Decisions are more complex than ever. Buyers struggle trying to make good choices for themselves. Many buyers have to ‘sell’ to their sponsors, creating a gap in the sales process.

This results in a ‘no decision’—43% of the time by many studies. It becomes too complex, too fast, so buyers sit on it. ‘Committee buying’ becomes ‘committee sitting.’

In other words… 

The majority of selling happens when “you’re not there.” 

5600Blue helps you provide the right content to share with your direct buyers. AND with their sponsors (your internal buyers).

Our technology redefines what’s relevant, so your reps don’t have to.

‘Purpose-built content’ focuses on the entire sales process.

You’ll help buyers (direct and indirect) help themselves—with “sales content” vs “marketing content.” 

Trade useless for useful content

• Are your reps confused what content to present to buyers? And when? And in what format?

• Is your content focused more on pitching than helping?

• Are your reps ignoring most of the content created by marketing?

• Do your reps fumble and stumble trying to find content in several places?

• Do buyers think of themselves more of an expert than your reps?

• Are reps struggling to integrate content coming at them from all departments?

Are people ignoring your reps because they lack content & tools to help buyers during their journey?

Leaving dollars on the ‘sales enablement’ table? Find out.

Got questions? Contact us.

Deliver content to sell the way customers buy

No more reaching & grasping content from dozens of different places. Instead, a flow of content that makes buyers want to talk with your reps. One holistic story to tell buyers, while advancing the sales process.

Content mapped to the buyer journey

Present insights before buyers diagnose their own needs. Help senior leaders know what should (vs. what is) keeping them awake at night. Go from selling to educating by solving customers’ root problems. Change the conversation from price of offer to value of your solution.

That’s part of what leading the conversation looks like.

Is ‘sales enablement’ alive and well in your organization? Find out.

Got questions? Contact us.