Re-framing Procurement Negotiations: From Buying and Selling to Decision Making

Over ten years ago, after having spent more than 20 years a salesperson, VP sales and sales consultant, we secured our first contract to provide negotiation training for the procurement arm of a major US airline. I felt like the proverbial fox in the hen house!

As I was executing research to get ready for the assignment I stumbled on an article stating that this organization had just been awarded...

Why Are Buyers Driving the Bus?

Sellers are having a reactive negotiation conversation about commercial terms with buyers - separate of the value discussion. These buyers are leveraging sellers to drive deeper discounts and concessions absent of the power of value.

Are You Prescribing a Solution Before Diagnosing the Problem?

With all the changes happening in the world of buying (B2B Digital Revolution, Committee buys, etc.) how is this impacting the fundamental role of sellers and those who support them?

SHORT ANSWER: It is impacting them in a lot of ways.

LONG ANSWER: Looking across the changes and how they are impacting sellers, one stands out above the rest. A seller today, needs to be able to successfully “change the conversation.” Allow me to explain...