"I Can Get The Same Thing Cheaper From Your Competition!"

In my last post, I reported my friend and colleague, Jim Dickie (https://www.salesmastery.com) recently surveyed sales leaders who stated their top barrier to achieving their 2018 revenue objectives was lack of coaching. That article focused on how to use virtual coach technology to address that issue. For this article, we will focus on the second issue for sales leaders:

Brian's thoughts, negotiationbrian dietmeyerFebruary 9, 2018break the commodity mindset, value proposition, differentiate against your competition