Today’s sellers are being told time and again their role has evolved: “To be successful now, your job is to bring insight to our customers!” While this is true, with that mandate comes a new question: Insight into what?
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Supporting the emerging skill of sales "decision making," an organization needs to communicate this "little data" that provides knowledge to all levels of sales on making better decisions
Read MoreUsing insights to sell is exactly the right thing to do. However, it's all about the execution.
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