Will Salespeople Follow the Route of the Dinosaur?

Sales reps need to evolve or they will go extinct; some already have. Don’t believe me? Let me tell you a story. It is a bit long, but I promise the payoff is there.

I am confident that most of you reading this have had the “opportunity” to buy a car from a traditional dealership? I needed a gently used 2017 truck. My favorite car to buy is usually less than one year old and has about 5,000 miles on it. Essentially, I am looking for a new car where someone else ate the depreciation.

When I started my search a couple weeks ago, I went to both the local Ford and Dodge dealerships to look at trucks. At both dealerships, I had nearly the exact same experience.

Brian's thoughts, sales enablementbrian dietmeyerMay 2, 2018sales transformation

Marketing’s Challenge Supporting Sales Enablement

Buyers today are more empowered with access to much of the product information that used to be provided by sales, making content king. Whether all content stays within the marketing team or organizations build a sales enablement function, we believe that solid content should meet four criteria.