The Emergence of Sales Enablement
Revenue goals are up, the win rate of sales team is down, way down. These amongst other reasons have created a need and filling it is a relatively new function that is starting to gain momentum: Sales Enablement.
Check out the podcast, recorded by our President and CEO Brian Dietmeyer along with the President of Flannery Sales Systems, John Flannery! During the podcast, John and Brian dissect industry expert definitions of sales enablement, what is driving its growth, and most importantly they discuss the core pillars and success criteria for organizations looking to build sales enablement muscle to support the success of their sales teams.